Paid Search Optimization

Your all-in-one toolkit for great paid search results

Manual campaign management (especially at scale) is fraught with the risk of fatigue, burnout and error. AdsOptima provides the tools you need to speed up account management, make fewer mistakes, and still have time and energy to impact growth.

Create Schedule

Edit details of the schedule

Create Dynamic Campaigns

Host source data feed
Build dynamic campaigns
Make your ads live

Deploy advanced e-commerce tactics using custom Smart Campaigns

Create advanced campaign structures based on weather conditions, product inventory, and more. Split shopping and PMax campaigns by product performance metrics like ROAS. Campaigns are kept up-to-date automatically by ADSOPTIMA.

Campaign Type

Select campaign type, feed label and locations to get

ADSOPTIMA Smart Campaigns

Create Standard Shopping campaigns with automated Target ROAS bidding. See query data and add negative keywords while leveraging Googles smart bidding. Do advanced product grouping based on product performance using metrics like ROAS and attributes like price.

Standard Shopping Campaigns

Create Standard Shopping Campaigns with manual bidding (max CPC) or automated bidding strategies. Set bids for individual product groups and have complete control over each aspect of your campaign. See query data and add negative keywords.

PMax Retail Campaigns

Create Performance Max Retail Campaigns that are completely automated. Show ads on different advertising channels like Gmail, Discovery, etc. for more exposure. No access to granular query data and no support for adding negatives.

Paid media teams use ADSOPTIMA to manage PPC accounts their way

Case study

See how Driva used the Search Terms N-Grams tool to analyze spend on one- and two-word combinations that hadn't generated conversions.

DRIVA
CASE STUDY
ADSOPTIMA
Case study

See how Morefire regained control over account performance using the Keyword Lasso and Traffic Sculptor tools.

Morefire
CASE STUDY
ADSOPTIMA