What's new on AdsOptima

Feed labels are now fully supported in the Shopping Campaign Builder and Refresher for Microsoft. That means you can easily create and update Microsoft Shopping campaigns that filter or group products by labels - whether that's for seasonal lines, clearance stock, or brand-specific categories. No extra workarounds needed - just a smoother way to manage campaigns at scale.

You no longer need to switch tools or even visit the Merchant Center to resolve feed problems. Now, you can fix issues like missing brand, price, or GTIN right inside the Shopping Feed Audit tool. Apply bulk edits, use AI suggestions for titles and descriptions, and let the new Merchant API connection handle supplemental feed creation automatically. This way, audits become not just diagnostic, but actionable, saving you time and improving product performance, ahead of Q4.

We've enhanced PPC Investigator with Root Cause Analysis and new metrics including CTR, CPC, CPM, ROAS, Conversion Rate, Interaction, and Value/Cost ratios. These additions help you quickly identify what's driving performance changes across your campaigns, making it easier to spot opportunities and address issues before they impact your bottom line.

The Social Campaign Launcher now supports both single-image and carousel formats - perfect for working with pre-approved brand assets or seasonal visuals across multiple campaigns. You can copy and edit existing ads to maintain consistency while adapting content for different audiences and objectives.

You can now connect your Google Ads accounts to AdsOptima's MCC, using the "Connect to AdsOptima MCC" button on the Manage Linked Accounts page. It's optional, but it helps us support you better with faster troubleshooting and deeper account diagnostics when needed.

Create Google Ads accounts right from the Manage Linked Accounts page - no need to go to Google Ads anymore! Just click "+ Create Account", pick your MCC, enter the account name, currency, and time zone, and you're all set. Perfect for teams looking to streamline their account setup process.