Rule Engine
that automates your PPC expertise

Automate any PPC management strategy or task with Rule Engine. Put repetitive tasks like weekly reporting and keyword management on autopilot, create intricate automated rules with custom data, and maintain full control over the destiny of your campaigns while saving time.

Trusted by performance marketing teams worldwide

No changes without your approval, ever
Full data encryption and GDPR compliance
No ad platform access to account data

Automate any PPC management strategy or task with Rule Engine

Put repetitive tasks like weekly reporting and keyword management on autopilot, create intricate automated rules with custom data, and maintain full control over the destiny of your campaigns while saving time.

Automated Reporting

Put weekly reporting on autopilot with custom templates and automated data collection.

Keyword Management

Automatically manage keyword bids, negative keywords, and search terms based on performance.

Performance Monitoring

Set up custom alerts and automated responses to performance anomalies.

Custom Rules Engine

Create intricate automated rules with custom data points and complex conditions.

Campaign Control

Maintain full control over your campaigns while automating routine tasks.

Time Savings

Save hours of manual work with intelligent automation that works 24/7.

Ready to automate your PPC management?

Start with our pre-built strategies or create your own custom rules to fit your unique needs.

Customizable Automated Rules for Google, Microsoft & Amazon PPC

Never let another performance anomaly slip through the cracks. Set up custom rules to monitor account performance and receive alerts over email, Slack, or MS Teams for any anomalies.

Never let another performance anomaly slip through the cracks.

Set up custom rules to monitor account performance and receive alerts over email, Slack, or MS Teams for any anomalies. Stay on top of your campaigns and restore performance when needed.

Real-time Performance Monitoring

Get instant alerts when campaigns need attention

Multi-Platform Integration

Works seamlessly with Google, Microsoft, and Amazon ads

Custom Alert Channels

Receive notifications via email, Slack, or MS Teams

Ad copies with a decline in CTR

Campaign
Ad Group
Ad
Ad Type
Label
Rule
State
CTR
Adsoptima Express
Audits
Performance Max
Expanded Dynamic
Declining CTR
Refresh Ad Copies
Enabled
7.14
Identify recommendations Auto-applied by Google

Get a report of recommendations auto applied by Google in last 14 days.

Analyze Product Trends
9999999
Campaign Automator
Trending Products
840
0.18
0.4
5555555
Performance Max
Declining Products
3540
3
0
6666666
PPC Workflows
Trending Products
900
2.01
3

Paid media teams build powerful custom automations with the Rule Engine

Case study

See how Eliminate Wasted Spend used the Rule Engine's automation to spot irrelevant placements and save their client thousands of dollars in ad spend.

Learn More
CASE STUDY
ADSOPTIMA
eliminatewastedspend

SAVING YOU MORE THAN YOU PAY US

CASE STUDY

Here's what performance marketing teams have to say about the Rule Engine

SPECTACLE
MARKETING
5
"Where to begin! The Rule Engine is probably what I like the most. With B2B clients constantly needing to 'pace up' or 'pace down', the Rule Engine is vital for me to scale. The Blueprints help my team keep accounts healthy. The Alerts being synced to my Slack is a recent level-up for my setup as well."
Adam B.
Founder, Spectacle Marketing, LLC

"The Rule Engine has transformed how we manage our PPC campaigns. The automation saves us hours every week."

Sarah M.
PPC Manager, TechCorp

"Incredible ROI improvement since implementing the Rule Engine. Our campaigns are more efficient than ever."

Michael R.
Digital Marketing Director, GrowthCo

"The custom rules feature is a game-changer. We can now automate complex strategies that were impossible before."

Jennifer L.
Agency Owner, PPC Masters