Meet your co-pilot for Performance Max success.
AdsOptima simplifies PMax campaign management and ensures your money goes where you want it to go by giving you more visibility and control over performance.
Performance Max Campaign Capabilities
Make insight-backed decisions on channel distribution
Check the distribution of KPIs across PMax channels using the Performance Max channel distribution widget. Then, you can A/B test your best-performing channels with a specific set of PMax campaigns of your choice to make informed PPC decisions.
PMax Channel Distribution
Shopping
Display
Video
Other
| PMax Campaign Name | Shopping Cost | Display Cost | Video Cost | Other Cost |
|---|---|---|---|---|
| PPC workflows | $1,744.54 | $0.21 | $6.10 | $110.01 |
| Spend Projection | $1,841.44 | $0.28 | $0.10 | $0.67 |
| Geo Heatmap | $228.76 | $4.28 | $0.40 | $0.35 |
| Campaign Automator | $192.01 | $0.21 | $0.00 | $0.01 |
Paid media teams build powerful custom automations with the Rule Engine
See how Eliminate Wasted Spend used the Rule Engine's automation to spot irrelevant placements and save their client thousands of dollars in ad spend.
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CASE STUDY
Meet your co-pilot for Performance Max success.
AdsOptima simplifies PMax campaign management and ensures your money goes where you want it to go by giving you more visibility and control over performance.
Identify Expensive Listing Groups
Find Listing Groups That Have A Higher CPA Than The Typical Listing Group In The Campaign, Or Listing Groups That Have No Conversions Despite Having More Clicks Than Typically Required To Get At Least 1 Conversion In The Campaign. Compatible With Performance Max Campaigns
Create Or Select Audience Signal
Performance Max Utilizes An Audience Signal To Increase The Speed Of Reaching The Correct Target Audience Across Google Inventory.
1 Of 1 Audience Signal Selected